Consider it for a Few Days.
Everyone seemed to be out to obtain our money. Costs are rising, and there are increasing items and services competing for our attention. The media is focusing on “rear assaults” by advertising to our children, our needs, our worries, and our emotions. That element isn’t new, but it’s more effective.
Brand awareness is crucial for highly competitive retail items, and customer service and reputation are the variables that make or break the purchase. So, why hasn’t this competition changed the way we buy cars?
Changing Sales Methods
Do you remember the 1970s? Buying a new automobile used to entail wandering down to the next cheesy car lot and being hammered by a slick, fast-talkin’ chap decked up in his disco best.
Why do the slick, fast-talkin’ dudes still exist despite changes in appearance and cheese-factor? And they appear to be doing better than ever.
Today’s car dealerships promote improved customer support and service, as well as special workers just there to help you. They preach that their workers are customer-focused and available to meet your needs. But do they? Keep an eye out for aggressive sales pitches.
We as customers, have established a false sense of security regarding auto dealers and purchasing our vehicles.
Things can’t possibly be the same as they were just a few decades ago. Companies that do not follow the increasing customer-is-always-right ethos are almost doomed to fail….right? Well, I’m here to tell you that the wolf has shed his disco-70’s clothing and is now dressed in a spotless white dress shirt, pants, and tie. Folks, the wolf is still alive and well, waiting for you to fall victim to his phony loyalty to you.
How did they manage to slip through the cracks? How did they keep their big profits despite society’s demands for better customer service? Why do we still have to go through the experiences we do when buying a car? I’m here to tell you that vehicle dealers have adapted admirably.
They are no longer wolves…
They are now lions.
