“Brands are always looking for fresh and creative methods to sell their products, and as such, designers are needed to assist generate compelling artwork for their packaging,” McHugh explained. “From beverage firms to confection(s) and toiletries, there are several options for astute designers and illustrators to work in this lucrative market.”
Because graphic design graduates’ creative work can be very personal and specialized to specific media, issues, or your passions should primarily drive audiences to the professional route you choose. Do whatever appeals to you the most. However, if you are more interested in graphic design than any other profession, there are some things to consider.
According to the United States Bureau of Labor Statistics (BLS), specific graphic design jobs were growing faster than others at the time. “Employment of graphic designers in computer systems design and related services is expected to increase,” according to the BLS. “Companies are increasing their digital presence, which often necessitates the assistance of graphic designers in creating visually appealing and functional website layouts.”
So, where should you look first while seeking a job in graphic design? Fortunately, experts believe that the best areas to look at are relatively easy to find. Start with your college or university’s career office, according to Hale Ekinci, associate professor of art and design at North Central College. They are more likely to have not only materials but also specialized leads on opportunities in an area such as graphic design than a general career site or a listed section.
“LinkedIn is another fantastic resource,” she noted. “You should also join organizations such as the American Institute of Graphic Arts (AIGA), attend their events, and browse their job listings.”
What Can You Expect to Learn in a Graphic Design Degree Program?
You’re probably wondering what they will teach you in this graphic design program you want to pursue now that you know what the market looks like for graphic design professions. Whether pursuing a bachelor’s, master’s, or another degree, design is about much more than doodling with a pencil in your notebook or playing in Photoshop.
While creativity is central to the discipline, it is also about creating ideas and structuring them to meet a specific goal after they are generated. Some aspects of graphic design success cannot be taught but can be practiced, and your graphic design degree program should provide you with the opportunity to do so.
“Designers must be skilled communicators and collaborators,” Cordero remarked. “They must also be adept at receiving and providing feedback.” Because others will see their work, they must advocate for good ideas throughout the ideation process.
