3. Flat
The flat graphic style was influenced by three other styles: Swiss, Bauhaus, and Modernism.
It is similar to minimalist design in that it employs many of the same principles.
Few colors are utilized, and when variants of a single color are employed, they are frequently somewhat darker to give a two-dimensional shadow effect, as shown in the photographs above.
The colors chosen are typically nice and bright.
The elements draw lines without the use of black borders and are mainly straight except for a few curved edges.
To fit the design aesthetic, the typography is also relatively clean.
Google, Apple, and Microsoft popularized flat design by incorporating it into their software products, which are now used by billions of people worldwide.
The style works well for software since simple graphics have reduced file sizes, allowing faster loading.
4. Scandinavian
Scandinavian design is another minimalist-inspired style recognized for its stripped-down quality that makes every feature appear vital.
It was part of the populist design movement that advocated for a beautiful aesthetic affordable to the masses instead of the flashy, expensive-looking Victorian style seen in British royal palaces. It was initially from the Nordic countries of Denmark, Norway, Sweden, Finland, and Iceland.
Its color palettes are modest, its shapes are minimal, and its type is curved with no serifs.
There will also be enough white space to attract attention to the most significant components of the design, whether graphical or functional.
5. Retro
“Retro” graphic design encompasses various design styles from the 1950s to the 1970s.
This encompasses psychedelic, Art Deco, Art Nouveau, Gothic, Baroque, New York style, and 1960s and 1970s design, all of which have different styles that would rarely be confused.
Some of these are discussed further below.
Retro design trends can evoke nostalgia, transporting viewers to a time in their lives when they may have felt a strong feeling of belonging or significance.
This sentimentality can elicit a positive emotional response and works well in commercial applications such as branding or advertising.
The artwork on the left is from the Japanese World Exposition in 1970 and represents design styles popular in the 1960s.
Again, this style hints at minimalism, which employs only two colors.
On the right is a more complicated style that resembles a mix of Art Deco, New York, and Psychedelic influences.
